Paddy fields in northern India, the sourcing landscape behind Agro Brands

The company

an Indian food and beverage group, built on thirty five years of trade

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Three brands, one operating standard.

Agro Brands Private Limited operates three independent brands across rice, pulses, tea, coffee and packaged water. Each is built around a single category with its own sourcing network, packaging discipline and buyer base. The group is privately held and run by a lean leadership team that reviews every dispatch against a written QC standard.

Thirty five years, in chapters.

1991

A trader begins

Sanjay Gupta steps onto the Indian agricultural commodity floor, pulses, rice and oilseeds, and starts building the supplier relationships the group would one day inherit.

2024

A second generation takes it global

Paras Gupta completes an MSc in International Marketing Management at the University of Leeds and turns three decades of sourcing into a brand-led, export-first thesis.

2024

Agro Brands incorporated

Agro Brands Private Limited is formally incorporated in Uttar Pradesh, thirty five years of trade organised as three category-led brands: Khidmat, Sundarbans and Polar.

Compliance, on file

FSSAI, MSME, Startup India and IEC registrations are in progress and expected on file shortly. Every shipment is built to clear them from day one.

Agro Brands founder sourcing grain from an Indian mandi

Sourcing is not a department here, it is the founding skill. Standards set at the mandi in the early nineties still govern what the group buys today, and nothing reaches a container that would not have survived that first inspection.

Leadership, close to the product.

Paras Gupta

Director, Brand and International Markets

MSc International Marketing Management, University of Leeds. Leads the group's brand strategy and buyer relationships across the Gulf, the United Kingdom, the European Union and Southeast Asia, and owns the export commercial function end to end.

Sanjay Gupta

Director, Sourcing and Operations

Thirty five years in Indian agricultural commodity trade, pulses, rice and oilseeds, across mandis from Punjab to Uttar Pradesh. Sets the group's grading standards, supplier framework and in-house QC protocol, and signs off every export lot personally.